Image Compression and Quality
Lossy formats like JPEG and WebP greatly reduce file size as you lower the quality setting. To improve site speed and SEO, the goal is to choose the smallest file size that still looks acceptable visually.
Quality Level Guide
Quality 90 keeps almost no visible degradation. Quality 70 strikes a good balance and is widely used for the web. Quality 50 cuts size aggressively, but fine detail can suffer. Use this tool to compare appearances and find the best value.
Practical Limitations
Compression via the browser's Canvas API only exposes the JPEG and WebP quality parameter; encoder tuning (subsampling mode, DCT precision, progressive JPEG, etc.) depends on the browser implementation. Compared to dedicated tools like ImageMagick or mozjpeg, file size reduction at the same quality may be slightly worse. Lossless PNG optimizers (like Zopfli) and AVIF conversion are not available through the Canvas API.
Trade-offs
Lossy compression is fundamentally a trade-off between size reduction and quality loss. Below quality 70, images containing text (screenshots, charts) show visible block noise and ringing artifacts. Photos tolerate down to about quality 60 with minimal visual loss, but lossy compression is unsuitable for use cases that demand accuracy, such as medical imaging or scanned legal documents. Exif metadata (capture time, GPS, etc.) may be discarded during re-encoding.
Common Q&A
Q: My WebP image will not display in some browsers. IE11 and Safari prior to 13 do not support WebP. Use the HTML picture element with a JPEG fallback, or also export a JPEG using our format conversion tool. Q: Colors changed after compression. JPEG re-encoding can drop the ICC color profile. For consistent web color, embed an sRGB profile in advance. All processing happens in the browser; images are never uploaded.
Image Compression Trends
JPEG (standardized in 1992) has been the web image standard for over 30 years, but the 2010s brought WebP (Google), 2019 brought AVIF (AOM), and 2021 brought JPEG XL (ISO), expanding the options for compression efficiency. As of 2024, WebP browser support exceeds 95%, making it the de facto new standard. AVIF offers even better efficiency, but slow encoding remains a hurdle. JPEG XL had its Chrome support reverted, leaving its future uncertain. From the standpoint of Core Web Vitals (improving LCP), image compression is critically important for SEO.
